(Mission Shakti SHGs expressed gratitude to the Hon’ble Chief Minister)
Bhubaneswar, 13/08/2022: On the momentous milestone marking the 75th anniversary of Independence, the ‘Har Ghar Tiranga Campaign’ has begun gathering momentum across the country. From 13th to 15th August 2022, national flags are brought hoisted atop residences and institutions.
In Odisha, counting on the entrepreneurial abilities of our Mission Shakti members and
the extensive tailoring ecosystem established, the State Government entrusted the task of
making 30 lakh flags to Mission Shakti SHGs & PGs across the state.
Today, i.e. 13.08.22, a representative group of Mission Shakti producer SHGs met
Hon’ble Chief Minister, Shri Naveen Patnaik & presented him with a handmade Tricolour as a
token of gratitude for reposing faith and entrusting them with the preparation of 30 lakh
National flags. As the 76th Independence day draws closer, the Tricolour will be hoisted atop
millions of homes as well as government, and private institutions/establishments. But the
ones made & supplied by Mission Shakti women SHG members hailing from various corners of
Odisha is going to be quite exceptional, as the dedication and love that has gone into the
making of each and every one of them is truly commendable.
Under the visionary leadership of Hon’ble Chief Minister Shri Naveen Patnaik, Mission
Shakti has been vital in reinforcing the commitment to women’s empowerment in Odisha.
Growing into one of the most successful programmes in the state, the initiative has managed to
organise 70 lakh women, into more than 6 lakh self-help groups.
Over the years, these groups have taken up numerous activities, strengthening their socioeconomic status as well as contributing to strengthening myriad initiatives of the Government. Last year, in a
historic step, the Government of Odisha set up a dedicated Department of Mission Shakti to
bring synergy across all the SHG-centric government initiatives, deepening the engagement of
lakhs of women at the grassroots levels & ensuring last-mile delivery of sustainable livelihood
opportunities to the women SHGs.
Although a mammoth task and a race against time, Mission Shakti members rose up to
the challenge and accepted the task. The pre-established tailoring ecosystem proved critical in
The groups engaged in flag making have all been proficiently trained with help of the
Department of Mission Shakti and are highly experienced in running tailoring units at large
scale and independent levels both. Industrial-quality sewing machines were utilised by groups
across the state, avoiding any sort of compromise with quality. More than 10 thousand
members from around 500 SHG/PGs across 22 districts of the state were committed to
producing 30 lakh tricolours to be hoisted from August 13-15.
At an average rate of 3.5 to 4 lakh flags per day, the Mission Shakti members enlisted to accomplish this effort have managed to achieve their target on time. On the 10th of August, the last batch of the prepared tricolours was procured by the respective districts. Unique to Odisha the cost of flags is being borne by the State Government and the tricolour is being supplied free of cost to the people.