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“Odisha by Road” a Tourism Initiative kicked off

Bhubaneswar: World Tourism Day 2020 was celebrated by the Department of Tourism on 27th Sep 2020 at Bhubaneswar. On this occasion, a superbike rally consisting of 80 superbikes from 9 super biker groups was flagged off at 7:30 AM from Info-city Square by Hon Minister Tourism and OLLC.

The rally covered 25 KM to culminate at Dhauli Shanti Stupa. At Dhauli, a concluding ceremony was organized. Hon CM Odisha gave his message on the occasion. Hon CM announced the opening of Tourism in the State and welcomed all to visit Odisha, as all kinds of precautionary measures have been taken for the safety & security of visitors.

In his message, he highlighted about the award-winning initiative of ecotourism nature camps run successfully for five years by the communities and which is in line with this year’s World Tourism Day theme of “Rural Tourism”. Hon’ble Chief Minister also emphasized through his message on revival initiatives of the Government for Tourism in the State.

The “Odisha by Road” campaign was launched on this occasion through
Kalinga Rides – Superbike Rally. This campaign aims to encourage tourists from within the state as well as from the neighboring states to travel to various tourist destinations in the State of Odisha through the excellent network of quality roads.

Visits to the eco-tour nature camps, OTDC properties, etc, and spending nights at such destinations is expected to give a boost to the tourism sector in the hinterlands of the State and revive the economy. Social media posts of their road trips by such tourists are also expected to boost the positive image of Odisha. OTDC has recently announced a day picnic package named “Bana Bhoji” that is expected to boost tourism among the Odia tourists by arranging visits to nearby nature camps.

On this occasion, a campaign for promotion and popularization of Odia
the cuisine was announced through a chain of authentic Odia cuisine Restaurants named “Nimantran” by OTDC. Odia cuisine as an aspect of Odia culture has so far been largely unexplored and the need for promotion of a variety of Odia cuisine is being attended to by this initiative. This chain of restaurants will be managed by OTDC through a dedicated wing and a variety of menu authentic Odia cuisine drawn from various districts of Odisha will be catered in these restaurants.

In the initial phase restaurants at Bhubaneswar, Puri and Sambalpur will be launched, and three Food-on-Wheel mobile vans will be deployed in Bhubaneswar and Puri under this initiative. Sri Jyoti Prakash Panigrahi, Hon’ble Minister Tourism & OLL spoke about the recent initiatives of the Department and the strategy to promote different tourist destinations by preparing Master Plans.

He stressed the importance of tourist safety while focusing on the revival of the tourism sector in post-pandemic times. The minister said that the promotion of Odia Cuisine is much warranted since this aspect of Odia culture has so far been largely unexplored. He hoped to build informal brand ambassadors of Odisha Tourism through the “Odisha By Road” campaign.

Winners for the photography contest organized on this occasion were also
announced. The occasion was also attended by Sri Vishal Kumar Dev, IAS
Commissioner cum Secretary, Smt Srimayee Mishra, Chairperson, OTDC, Sr
Sachin R Jadhav, IAS, Director of Tourism and other officials and dignitaries.

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