Thursday, May 23, 2024


It is a blueprint for how the organization will make money. Business model techniques are tools that can be used to design, test, and improve business models. A business model is a description of how an organization creates, delivers, and captures value. It is a blueprint for how the organization will make money. Business model techniques are tools that can be used to design, test, and improve business models.


Some specific examples of how business model techniques have been used to improve businesses:


 Netflix used customer insights to understand that customers were willing to pay a monthly subscription for access to a wide variety of movies and TV shows. This insight led to the development of Netflix’s streaming service, which has revolutionized the entertainment industry.


 Uber used ideation to come up with the idea of a ride-sharing service that would connect drivers with passengers in need of a ride. This idea has disrupted the taxi industry and made transportation more convenient and affordable for millions of people.


 Amazon used visual thinking to create a simple and easy-to-use website that makes it easy for customers to find and purchase products. This has helped Amazon become the world’s largest online retailer.


Tesla used storytelling to communicate the value of its electric cars to customers. This has helped Tesla become a leader in the electric car market.


Starbucks used scenarios to plan for the future of the coffee industry. This has helped Starbucks stay ahead of the competition and continue to grow.

These are just a few examples of how business model techniques have been used to improve businesses. By using these techniques, businesses can create more innovative, successful, and sustainable business models.


1.Customer Insights

 Customer insights are the foundation of any successful business model. Understanding your customers’ needs, desires, and pain points is the starting point for innovation. Conduct thorough customer research through surveys, interviews, and data analysis. Create customer personas to represent different segments and empathize with their experiences.

2. Ideation

Ideation is the creative process of generating new ideas and solutions based on the insights gained from your customers. Use brainstorming sessions, mind mapping, and design thinking workshops to encourage a flow of ideas. Remember, there are no bad ideas during the ideation phase.

3. Visual Thinking

 Visual thinking is a powerful tool for clarifying and communicating complex ideas and concepts. Create visual representations of your business model using tools like the Business Model Canvas or journey maps. Visuals make it easier to see connections and identify potential gaps.

4. Prototyping

 Prototyping involves creating a tangible or digital representation of your business model to test its feasibility and gather feedback. Develop a minimum viable product (MVP) or a simplified version of your business model. This allows you to learn quickly and iterate based on user feedback.

5. Storytelling

Storytelling is a compelling way to communicate your business model, making it relatable and memorable to stakeholders. Craft a narrative that describes your business model’s journey, including its origin, value proposition, and how it addresses customer needs. Use storytelling techniques to engage your audience emotionally.

6. Scenario Planning

Scenario planning is a strategic tool that helps you anticipate potential future changes and challenges. Create different scenarios that explore how your business model might perform under various conditions. Consider economic, technological, and market factors that could impact your business.

Company’s journey into business model innovation serves as a testament to the importance of adaptability and creativity in today’s business landscape. By combining the best of online and offline shopping, prioritizing sustainability, and fostering a sense of community, they’ve redefined the retail experience. As other companies seek to navigate the ever-changing world of business, Company stands as a shining example of how innovation and a customer-centric approach can lead to success.


PGDM (Finance specialization)

PISM Bangalore, Powered by Sunstone

[email protected]

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